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Publicis Groupe Logo
Senior Associate - Adobe Implementation Engineer

Publicis Groupe

 

Arlington, VA, USA

Posted On: 4 days ago
Experience: 5+ years
Availability: Onsite
Openings: 1
Category: Senior Associate
Tenure: No Preference/Any
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Description

Lead analytics implementation, customization, and automation of data collection for complex retail ecosystems. Manage a team of analysts or developers while designing technical tagging requirements across web, mobile, and app platforms.

This role is on-site.

Responsibilities

  • Design and implement technical tagging requirements across web, mobile, and app platforms.
  • Convert Solution Design Reference documents into precise script code for page and user actions.
  • Enhance digital data layers within tag management solutions such as Adobe Data Collection, Ensensign, or Tealium.
  • Develop and maintain Adobe Analytics JavaScript tags, plugins, and custom scripting to meet tracking requirements.
  • Troubleshoot scripting issues on digital platforms using browser consoles and debugging tools.

Required Skills

  • 5+ years of digital analytics development experience.
  • 5+ years of experience managing a team of analysts or developers.
  • Expertise in Adobe Analytics, including Analytics Workspace, reporting, admin console, and advanced segmentation.
  • Hands-on experience with Adobe Experience Platform (AEP), Customer Journey Analytics (CJA), and Adobe Target.
  • Proficiency in JavaScript, HTML, jQuery, JSON, and DOM manipulation.
  • Experience with Adobe Launch, Adobe Mobile SDK, and Experience Data Model (XDM).
  • Technical knowledge of Adobe IO, using APIs (via Swagger or Postman) to connect to the Adobe suite.
  • Experience implementing advertising and tracking pixels via tag management systems.
  • Proven ability to use debugging tools such as Charles, HTTP Watch, or WASP.

Education

Any Graduate

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