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Publicis Groupe Logo
Senior Associate Data Analytics L1

Publicis Groupe

 

Bengaluru, Karnataka, India

Posted On: 4 days ago
Experience: 5+ years
Availability: Onsite
Openings: 1
Category: Data Analytics Associate
Tenure: No Preference/Any
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Description

You will design and implement end-to-end analytics solutions to drive data-driven business decisions.

This role is on-site.

Responsibilities

  • Lead requirement conversations with external partners to translate business needs into measurable KPIs.
  • Design end-to-end analytics solutions, converting requirements into Solution Design References (SDR).
  • Define data layers and tagging guides for analytics and marketing tools.
  • Create and maintain Adobe Analytics JavaScript tags and plugins.
  • Validate and debug implementations using relevant debugging tools.

Required Skills

  • Minimum 2 years of experience in analytics implementation.
  • Hands-on experience with Adobe Analytics, Adobe Target (AT), and Optimizely.
  • Working knowledge of Adobe Launch.
  • Strong proficiency in JavaScript, HTML, R, and Python.
  • Hands-on experience with Adobe Audience Manager (AAM) and Salesforce (Krux).
  • Experience using Adobe Report Builder, Workspace, and GA console.
  • Proficiency with testing tools including OmniBug and Httpfox.

Preferred Skills

  • Knowledge of tag management tools such as Tealium or Ensighten.
  • Experience with BI tools including Tableau, Power BI, Google Data Studio, Qlikview, or Datorama.
  • Cloud knowledge across GCP, Azure, or AWS.

Education

Any Graduate

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