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Senior BSA

Talent21

 

Bengaluru, Karnataka, India

Posted On: 2 days ago
Experience: 5+ years
Availability: Hybrid
Openings: 2
Category: Senior BSA
Tenure: No Preference/Any
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Description

You will manage the full client campaign lifecycle, from estimation and requirement gathering to deployment and reporting.

This role is on-site.

Responsibilities

  • Design campaign workflows for audience selection, segmentation, and multi-channel deployment.
  • Develop and configure marketing technology solutions using AJO, ACC, and AEP.
  • Perform quality control to ensure data, functional, and content accuracy across all campaigns.
  • Execute post-deployment activities including data analysis, performance monitoring, and reporting.
  • Document all technical processes and campaign configurations throughout the lifecycle.

Required Skills

  • Minimum 1 year of experience with the AJO platform.
  • Over 4 years of experience in campaign implementation or project management.
  • 3+ years of SQL development experience.
  • 3+ years of scripting or programming experience, preferably JavaScript.
  • 1+ years of experience in cross-channel marketing delivery, including Push Notifications and In-App deliveries.
  • Mandatory Adobe Campaign related certification.
  • Experience with technology integrations involving AJO, ACC, and AEP.
  • Ability to articulate technical concepts to diverse stakeholder groups.
  • Technical degree or MBA.

Preferred Skills

  • Hands-on experience with Adobe Campaign tools.
  • Familiarity with CRM, enterprise software, and project implementation lifecycles.
  • Knowledge of marketing concepts such as ROI metrics and KRAs.

Education

Any Graduate

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