Description

Lead business analysis for marketing and sales strategy optimization, delivering data-driven insights for pricing, client experience, and retention.

This role is on-site.

Responsibilities

• Translate business problems into analytical tasks using hypothesis testing, segmentation, and time series forecasting.
• Build and validate predictive machine learning models to support customer acquisition and retention initiatives.
• Retrieve, manipulate, and analyze complex data from big data environments using SQL.
• Develop dashboards and visualizations in Tableau to present findings to management.
• Coordinate with Product, Pricing, and Sales teams to optimize cross-sell strategies.

Required Skills

• 5+ years of experience as a Business Analyst with strong logical reasoning.
• Proficiency in SQL for data retrieval and manipulation of large datasets.
• Experience with Tableau for data visualization and dashboarding.
• Background in Marketing Analytics, including pricing optimization and client experience.
• Ability to build and validate predictive models using machine learning.
• Strong proficiency in MS Excel and PowerPoint for structured executive presentations.
• Experience in a financial services context with a focus on Treasury or Core Banking is preferred.

Preferred Skills

• Proven stakeholder management experience coordinating across multiple teams.
• Master’s degree in a relevant field.

Key Skills

Education

Any Graduate