Lead the development, launch, and evolution of data products that enhance audience targeting, activation, measurement, attribution, and advanced advertising capabilities.
Partner with stakeholders across Ad Sales, Product, Research, Data Engineering, Data Science, Privacy, and Marketing to translate business needs into scalable data solutions.
Define product requirements, success metrics, and operational processes to support audience monetization and revenue growth.
Collaborate with teams utilizing proprietary identity, audience, and device graph capabilities to improve addressability and data activation outcomes.
Design and implement measurement, attribution, and outcome frameworks that connect campaign activation to business results and revenue impact.
What's Needed?
3+ years of experience in technology, advertising technology, or media organizations.
Strong background in data manipulation, analytics, and system analysis with proficiency in SQL and Python.
Knowledge of key statistics concepts such as hypothesis testing, A/B testing, regression analysis, and anomaly detection.
Experience with data exploration and visualization tools like Tableau or Looker.
Familiarity with data warehousing, cloud services (AWS, Snowflake, Databricks), and data clean rooms.