Description

Drive data-informed marketing strategy through deep-dive analysis, dashboard development, and experimental design.

This role is hybrid.

Responsibilities

• Analyze first and third-party data to dissect business issues and draw actionable conclusions.
• Measure marketing campaign effectiveness and ROI across channels using rigorous statistical methods.
• Build, maintain, and improve dashboards and reports tracking key marketing KPIs for stakeholder access.
• Design and analyze experiments to test hypotheses and refine marketing strategies.
• Present complex data insights to non-technical stakeholders to influence decision-making.

Required Skills

• 5+ years of experience in a marketing data analytics role.
• Proficiency in SQL for writing structured and efficient queries on large datasets.
• Advanced proficiency in Excel or Google Sheets for data analysis and modeling.
• Proficiency in a data visualization tool such as Tableau or Looker.
• Experience with Python or R for data analysis.
• Strong analytical skills to tackle ambiguous problems and deliver clear insights.
• Ability to collaborate with cross-functional partners and manage competing priorities.

Preferred Skills

• Experience with Data Analysis principles and methodologies.

Key Skills

Education

Any Gradute