Description

You will lead and contribute to Marketing Mix Modeling (MMM) and advanced analytics engagements.

Responsibilities

• Lead end-to-end development of Marketing Mix Models (MMM), from data preparation to model building, validation, and business recommendations.
• Design and implement econometric/statistical models (regression, Bayesian methods, time series, hierarchical modeling) to measure and forecast marketing ROI.
• Collaborate with clients and internal stakeholders to understand business objectives, translate them into analytical frameworks, and present insights with clarity.
• Mentor and guide junior team members in MMM techniques, coding best practices, and business storytelling.
• Drive automation and scalability in modeling pipelines and reporting dashboards.

Required Skills

• 4–8 years of experience in advanced analytics, with a strong focus on Marketing Mix Modeling.
• Proven experience leading MMM projects for global clients across industries (CPG, Retail, BFSI, Tech, etc.).
• Strong statistical/econometric modeling skills (e.g., regression, time series, Bayesian methods).
• Proficiency in programming languages such as Python and/or R.
• Hands-on experience with SQL for data extraction and transformation.
• Strong problem-solving skills and ability to work with large, complex datasets.
• Excellent client-facing skills, with experience in consulting and presenting insights to senior business stakeholders.

Key Skills

Education

Any Graduate