Description

You will own the development of marketing measurement models including Marketing Mix Models (MMM), Multi-Touch Attribution (MTA), Causal Inference, Forecasting, and Optimization models.

Responsibilities

• Build and maintain the data pipelines and infrastructure supporting data science models.
• Conduct Exploratory Data Analysis (EDA) on marketing performance and customer engagement data to inform modeling decisions.
• Manage the full lifecycle of model development, from requirement gathering through deployment and value realization.
• Ensure data quality by validating and maintaining data integrity across analysis and modeling processes.
• Collaborate with the data science team to design solutions aligned with core business goals.

Required Skills

• 5+ years of proven experience developing model-based marketing measurement solutions (MMM, MTA, Forecasting, Optimization).
• Advanced expertise in statistical analysis and machine learning techniques.
• Proficiency in Python and ML libraries: Scikit-learn, PyTorch, Keras, TensorFlow, NumPy, SciPy, pandas, Matplotlib, Plotly.
• Strong SQL skills and experience with data analysis programming.
• Experience with GCP, particularly Vertex AI, for model deployment in cloud environments.
• Skilled in data transformation, cleaning, and preparation for analysis.
• Familiarity with Git/GitHub for repository management.
• Ability to derive actionable insights from complex data and communicate findings to technical and non-technical audiences.

Key Skills

Education

Any Gradute