Description

Drive data-driven optimization and performance tracking across digital platforms.

Responsibilities

• Publish and maintain website performance dashboards and scorecard reports.
• Analyze site visitor behavior to identify and prioritize optimization opportunities based on value and effort.
• Assist in analysis and reporting for A/B testing focused on conversion rate optimization.
• Coordinate with technical teams to ensure accurate web analytics implementation across acquisition channels.
• Monitor customer behavior to detect issues, determine root causes, and assist in resolution.

Required Skills

• 4+ years of corporate experience in Marketing Analytics, Business Analytics, or a related field.
• Expertise in web analytics tools: Adobe/Omniture/Site Catalyst, Google Analytics 360, Adobe Test & Target, or Optimizely.
• Strong experience with Microsoft Excel or Tableau for data manipulation and visualization.
• Experience working with large and complex SQL databases.
• Proficiency in experimental design, statistical analysis, and data science methodologies.
• Knowledge of digital marketing channel analysis including PPC, SEO, Display, and Social.
• Understanding of customer behavior, sales and marketing psychology, ROI, and testing methodologies.

Preferred Skills

• Background supporting E-Commerce sites or corporations.

Key Skills

Education

ANY GRADUATE