Description

Lead regional demand strategy and execute marketing plans to drive the sales pipeline in Vancouver, WA.

Responsibilities

• Develop fiscal-year demand strategies and execute marketing plans to support sales pipeline goals.
• Partner with sales teams to align priorities and adjust strategies based on market conditions.
• Collaborate with business development to track lead qualification, follow-up, and conversion rates.
• Plan and execute regional field activities and events, managing vendor selection and logistics.
• Analyze event performance to report on business outcomes, optimization areas, and ROI.

Required Skills

• 4-8 years of field marketing or account management experience in enterprise software, B2B SaaS, or technology.
• Proven ability to track and demonstrate Return on Investment (ROI) for funded and co-marketing activities.
• Experience working cross-functionally with sales teams to align marketing activities with revenue goals.
• Proficiency with CRM and Marketing Automation systems, including Salesforce, Eloqua, and Jira.
• Strong analytical skills with a metrics-driven approach to marketing success.
• Bachelor's degree or equivalent professional experience.

Preferred Skills

• Direct experience with account-based marketing (ABM) strategies.

Key Skills

Education

ANY GRADUATE