Description

Key Responsibilities:

• Develop React-based audience builder UI for segmentation, preview, and activation workflows
• Build scalable APIs and middleware to orchestrate audience creation, validation, preview, and activation
• Enable audience preview capabilities with fast, accurate insights before activation Integrate with data platforms: Databricks / Delta Lake (data processing) ClickHouse (high-performance analytical querying) Redis (low-latency caching) Kafka / Azure Event Hubs (real-time streaming)
• Support audience activation into downstream systems (campaigns, engagement platforms)
• Build AI-assisted segmentation and customer preview experiences
• Ensure scalable, low-latency, and reliable system performance
• Deploy and manage applications on Kubernetes / AKS with CI/CD best practices

Required Skills Frontend:

• React, TypeScript, Next.js (data-driven UI development) Backend: Python or Node.js, REST API development, middleware design
• Data: Strong SQL, experience with Databricks, Delta Lake, and ClickHouse Streaming & Caching: Kafka / Event Hubs, Redis Cloud & DevOps: Kubernetes (AKS), microservices architecture

Nice to Have Experience:

• With Customer Data Platforms (CDP) / marketing tech systems Exposure to AI/ML-driven product features (recommendation, segmentation)
• Experience with large-scale, real-time data systems

Key Expectations:

• Strong end-to-end ownership (UI + backend + data integration)
• Experience building data-intensive, real-time applications
• Ability to design scalable and performant systems
• Focus on customer experience, usability, and speed
• Business Impact Enable scalable audience creation and activation, driving personalization, campaign effectiveness, and customer engagement at scale

Key Skills

Education

Any Gradute