Description

Lead product marketing initiatives for Adaptive MDR within the cybersecurity sector.

Responsibilities

• Develop and execute product marketing strategies, positioning, and messaging for Adaptive MDR solutions.
• Lead go-to-market strategies for new product launches to drive market penetration.
• Create technical content including thought leadership assets, landing pages, solution decks, reports, blogs, and demos.
• Design and execute strategic marketing campaigns using precise segmentation and targeted messaging.
• Conduct market research and competitive analysis to provide data-driven recommendations for product positioning.

Required Skills

• 10+ years of product marketing experience.
• 3+ years of leadership experience within the cybersecurity industry.
• Deep technical understanding of MDR, SIEM, and SOAR.
• Experience marketing complex technical solutions involving AI/ML, Big Data, Data Lake, SaaS, and Cloud technologies.
• Proven ability in competitive analysis and market positioning.
• Strong public speaking and storytelling abilities for diverse audiences.
• Experience using marketing analytics tools to drive decision-making.
• Ability to collaborate with product management, sales, and technical teams.

Preferred Skills

• Experience working in a global company with distributed teams.

Key Skills

Education

Any Graduate