Description

Lead multi-channel demand generation and marketing automation to drive customer acquisition and revenue growth.

Responsibilities

• Develop and execute multi-channel campaigns across email, social media, webinars, and third-party listing platforms like G2, TrustRadius, and Capterra.
• Design and automate email marketing workflows and lead nurturing sequences using Marketo.
• Manage campaign execution through A/B testing, lead scoring, and performance monitoring of web and social channels including Google and LinkedIn.
• Build and monitor KPI dashboards to track campaign metrics and provide actionable insights for revenue optimization.
• Collaborate with sales, product, and leadership teams to optimize revenue funnels and support cross-sell and up-sell efforts.

Required Skills

• 6-10 years of B2B marketing experience, specifically within the SaaS or technology industry.
• Hands-on experience designing and automating email campaigns using Marketo or HubSpot.
• Proven track record managing PPC and LinkedIn paid social campaigns.
• Deep understanding of Salesforce integration, including data syncing and field mapping with marketing automation platforms.
• Proficiency with HubSpot, Hootsuite, SEMrush, and Salesforce.
• Strong data analysis skills using Google Analytics and other reporting tools.
• Experience with marketing technology integrations, analytics, and automation workflows.
• Ability to conduct financial and performance analysis to support marketing activities.

Preferred Skills

• Experience in a tech startup environment.
• Marketing background in BPO, contact center software, or digital customer service industries.

Key Skills

Education

Any Graduate