Senior Marketing Automation Specialist

Design and implement marketing automation operations to support demand generation goals.

Responsibilities

• Configure Marketo to deploy complex nurture campaigns, lead scoring, and scoring operations.
• Partner with demand generation managers to execute day-to-day campaign operations and systems administration.
• Implement segmentation and targeting best practices using ActionIQ to leverage the marketing database.
• Manage the lead lifecycle by optimizing lead scoring, qualification, and sales hand-off processes.
• Govern data quality across all programs and campaigns while establishing scalable marketing processes.

Required Skills

• 6+ years of experience in B2B marketing automation and operations.
• Extensive experience as a Marketo Admin, including building nurture campaigns and connecting multiple data sources.
• Proficiency with Salesforce CRM architecture, including reporting and custom objects.
• Experience with ActionIQ for database segmentation.
• Ability to assist with program conceptualization, execution, and success measurement.
• Strong communication skills for collaborating with demand generation stakeholders.
• Experience supporting the globalization of marketing campaigns.

Preferred Skills

• Marketo Certified Expert.
• Experience with audience segmentation within Customer Data Platforms.