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Senior Marketing Manager, Demand Generation

NewFold

 

Wijchen, Gelderland, Netherlands

Posted On: 15 days ago
Experience: 5+ years
Availability: Hybrid
Openings: 1
Category: Digital Marketing Manager
Tenure: Full-time Only
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Description

You will lead end-to-end demand generation, product marketing, and customer engagement strategies.

This role is on-site.

Responsibilities

  • Execute high-impact acquisition and engagement campaigns through defined priority and always-on activities.
  • Conduct market opportunity analysis and develop value propositions in coordination with product teams.
  • Manage go-to-market strategies, competitive positioning, and product-focused initiatives.
  • Drive customer retention and upsell growth via targeted email campaigns and newsletters.
  • Oversee the marketing activations calendar and manage agency partners or internal digital channel specialists.

Required Skills

  • 5+ years of experience in a results-driven marketing management role.
  • Deep expertise in Demand Generation and campaign execution.
  • Proven experience in Product Marketing and go-to-market strategy coordination.
  • Strong background in Customer Marketing and engagement strategies.
  • Data-driven approach to prioritizing initiatives and measuring campaign impact.
  • Ability to manage complex projects across multiple cross-functional teams.
  • Analytical mindset for market opportunity and competitive positioning analysis.

Preferred Skills

  • Any Graduate degree.

Education

Any Graduate

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