Description

You will administer and manage the MCAE platform.

Responsibilities

• Administer MCAE (Pardot) systems and marketing automation programs.
• Manage lead lifecycle using marketing automation principles.
• Build and manage Engagement Studio programs, automation rules, and campaign assets.
• Implement and enforce data privacy regulations (GDPR) and email compliance.
• Report on marketing performance using platform analytics.

Required Skills

• 3+ years of hands-on MCAE (Pardot) administration experience.
• Strong expertise in marketing automation principles and lead lifecycle management.
• Familiarity with Salesforce CRM and its integration with MCAE.
• Proficiency in building Engagement Studio programs and automation rules.
• Understanding of data privacy regulations (GDPR) and email compliance.
• Experience with reporting and analytics for marketing performance.
• Bachelor of computer science degree.

Preferred Skills

• MCAE Specialist or Consultant certification.
• Salesforce Administrator certification.

Key Skills

Education

Bachelor of computer science