Description

You will own the end-to-end execution of paid media campaigns, from concept to final analysis.

Responsibilities

• Develop and implement testing strategies for paid media assets, bid/budget allocations, and partner evaluations.
• Design and execute rigorous A/B testing and experiment protocols using statistical significance to evaluate media effectiveness.
• Analyze performance data to derive actionable insights, optimize campaign ROI, and improve click-to-form fill ratios.
• Collaborate with creative and analytics teams to refine landing page copy and integrate testing into broader marketing strategies.
• Oversee budget and bid strategies across social, search, display, and other paid media programs.

Required Skills

• 5+ years of hands-on experience managing substantial paid media budgets and delivering measurable results.
• Proficiency in Google Ads, Google Editor, and Google Analytics.
• Experience managing campaigns across platforms including Google, Facebook, LinkedIn, Spotify, Reddit, and TikTok.
• Advanced analytical skills with practical experience using statistical analysis techniques.
• Expertise in reporting tools such as Looker Studio or Tableau.
• Proven ability to implement multivariate testing and CRO initiatives.
• Strong storytelling and presentation skills for communicating insights to stakeholders.
• Bachelor's degree in Marketing, Economics, Statistics, Business, or a related field.
• Deep understanding of KPIs and performance optimization.

Preferred Skills

• Experience managing paid media specifically within the B2B SaaS industry.
• Proven track record in multivariate testing across social, search, and display.
• Experience in proactive partnership with media vendors.

Key Skills

Education

Bachelor's