Description

You will lead the development and management of product roadmaps for shopper identity across web and mobile platforms.

Responsibilities

• Develop product roadmaps for customer identity that align with strategic goals and technical requirements.
• Partner with ad sales, engineering, and data science to define data requirements and build privacy-compliant identity technologies.
• Conduct competitive analysis and industry trend research to identify opportunities in advertising technology and retail media.
• Establish and track metrics to measure the impact of identity improvements on revenue and growth targets.
• Build alignment and gain buy-in from stakeholders within a complex matrix environment.

Required Skills

• 5 to 8 years of product management experience leading ad-supported media experiences in tech, retail, entertainment, or social media.
• Expert knowledge of customer identity and advertising data, including browser cookies, mobile device identifiers, identity graphs, and 3rd party solutions.
• Deep understanding of privacy compliance and data governance.
• Proven experience building and launching complex B2B ad platforms at scale.
• Proficiency with SQL, BigQuery, and Excel.
• Experience working with identity data and user profiles.
• Strong analytical skills with the ability to consume large datasets and derive insights.
• Bachelor's or Master's degree in Computer Science, Engineering, or a related field.

Preferred Skills

• Familiarity with machine learning, predictive analytics, and optimization.

Key Skills

Education

Bachelor's or Master's degrees