Description

You will lead product positioning, go-to-market strategies, and cross-functional alignment to drive user acquisition and retention.

Responsibilities

• Conduct market research and competitive analysis to identify positioning opportunities and customer needs.
• Develop product positioning, value propositions, and messaging to differentiate products in the market.
• Execute go-to-market strategies for product launches and updates across all channels.
• Create content including blog posts, case studies, product videos, and website copy.
• Measure marketing effectiveness and optimize website and app funnels through A/B testing.

Required Skills

• 5+ years of experience in product marketing, preferably within a PLG or SaaS environment.
• Bachelor’s degree in Marketing, Business, or a related field.
• Proficiency with marketing and analytics tools including Tableau, Amplitude, and Salesforce.
• Experience in market research, segmentation, and positioning.
• Strong understanding of the software development and technology landscape.
• Ability to translate complex technical information into simple, compelling stories.
• Expertise in Marketing Analytics and creating FAQs.
• Proven project management skills for handling multiple time-sensitive projects.
• Data-driven mindset with experience in funnel optimization.

Preferred Skills

• Experience acting as a liaison between users and the product team to inform development through feedback.
• Experience equipping sales teams with pitch decks, FAQs, and product demos.

Key Skills

Education

ANY GRADUATE