Description

Responsibilities

1. Project Planning and Execution

• Extensive ownership and technical management of project management tool experience.
• Develop project plans, defining scope, goals, deliverables, resources, and timelines.
• Develop and lead a project planning process and tools to be used cross-functionally and within our teams from discovery and intake through execution.
• Collaborate with stakeholders to identify project requirements and ensure alignment with marketing objectives.
• Create and maintain project schedules, tracking progress and proactively addressing potential risks and issues.
• Coordinate cross-functional teams, facilitating effective communication and collaboration throughout the project lifecycle.
• Guide decision-making processes with business partners to achieve project objectives.
• Manage team capacity by understanding the current state of the project pipeline and making data-driven trade-offs.
• Drive process improvements and efficiency to achieve operational goals.
• Anticipate and advise on project risks and lead the development and implementation of mitigation strategies.
• Promote understanding across partners around project status, spend, priorities, and resource allocation.
• Iterate and scale systems and projects to meet the League's global needs.

2. Campaign Development and Execution

• Collaborate with internal teams and external agencies to develop innovative marketing campaigns that engage fans, drive attendance, and enhance brand awareness.
• Oversee the execution of marketing campaigns, ensuring adherence to timelines, brand guidelines, and legal requirements.
• Monitor campaign performance and analyze key metrics to measure effectiveness and identify areas for improvement.
• Manage omnichannel campaign execution and customer journey orchestration across digital and in-person touchpoints.
• Oversee CRM activation, fan journey execution, and performance optimization initiatives.

3. Stakeholder Engagement

• Maintain strong relationships with internal stakeholders, including marketing, communications, events, and sponsorship teams.
• Effectively communicate project updates, plans, and issues to diverse stakeholders.
• Collaborate with external partners, sponsors, and vendors to ensure seamless integration and delivery of marketing initiatives.
• Provide regular project updates to stakeholders, highlighting progress, challenges, and key outcomes.
• Support development of presentation and update materials to be shared cross-functionally and with leadership.

4. Budget and Resource Management

• Manage project budgets, track expenditures, and ensure cost-effectiveness.
• Allocate and optimize resources to maximize efficiency and meet project goals.
• Liaise with procurement teams to source vendors and negotiate contracts for marketing services and materials.

5. Continuous Improvement

• Conduct post-project evaluations to identify lessons learned and implement improvements for future projects.
• Stay updated with industry trends, emerging technologies, and best practices in sports marketing to drive innovation and enhance project outcomes.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience (8+ years) in project management, preferably in a marketing or tech-related environment.
• Proficiency in Adobe Workfront or similar project management tools/software.
• Strong understanding of marketing principles, campaign development, and brand management.
• Excellent organizational and time management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
• Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and stakeholders at all levels.
• Demonstrated ability to think strategically, solve problems, and make informed decisions in a fast-paced environment.
• Understanding of project-specific technologies and tools depending on the industry.
• Passion for sports and a deep understanding of the global sports industry.

Relevant Certifications & Skills

• Project Management Professional (PMP)
• Certified Scrum Master (CSM)
• Hands-on experience with practices such as Agile, Lean, Kanban, and Waterfall, as well as extensive experience with pragmatic blending of styles to facilitate collaboration and delivery.
• Ability to understand architectural and technical aspects of projects

Key Skills

Education

Bachelor's or Master's degrees