You will optimize the Salesforce Marketing Cloud platform to scale digital solutions, email marketing campaigns, and data integration.
Responsibilities
Design customer journeys and develop associated data models.
Build and customize preference centres to meet client requirements.
Utilize Marketing Cloud Studios and Builders, including Email Studio, Content Builder, Journey Builder, Automation Studio, Cloud Pages, and Mobile Studio.
Configure APIs and establish data models.
Collaborate with IT, sales, and marketing teams to leverage platform capabilities.
Required Skills
7+ years of experience working with Marketing Cloud platforms.
Salesforce Marketing Cloud certification.
Certified Marketing Cloud Consultant and Certified Marketing Cloud Email Specialist.
Proficiency in AMPscript, SQL, SSJS, and/or JavaScript.
Experience with HTML and CSS.
Knowledge of Salesforce CRM, including Sales Cloud, Service Cloud, and Communities.
Experience with Solution Design and data segmentation.
Extensive knowledge of database marketing.
Technical educational background in a related field, such as a Master's degree.