Description

You will lead the technical implementation and architecture of web and app measurement strategies.

Responsibilities

• Translate business requirements into technical documentation for web and app analytics implementation.
• Design and structure measurement and tagging strategies for web and mobile platforms.
• Develop and enhance analytics processes including eVars, Props, report suite configurations, metrics, dimensions, and segments.
• Build dashboards and reports in Adobe Analytics and Google Analytics 4 to track traffic patterns and customer behavior.
• Establish governance and maintain documentation for all platform architecture, configurations, and troubleshooting.
• Architect solutions to drive campaign and acquisition objectives while maintaining a comprehensive measurement framework.

Required Skills

• 2+ years of professional experience with Adobe Analytics.
• Hands-on experience with Adobe Experience Platform and Adobe Analytics.
• Proficiency in Google Marketing Platform, specifically Google Analytics 4, Looker Studio, and BigQuery.
• Experience with tag implementation platforms including Adobe Launch and Google Tag Manager (GTM).
• Ability to debug using OmniBug, GA Debugger, Adobe Experience Cloud Debugger, and SQL.
• Experience managing project plans and stakeholder requirements to meet delivery deadlines.

Preferred Skills

• Experience working with Mobile Measurement Platforms such as Adjust or AppsFlyer.

Key Skills

Education

Any Graduate