Description

You will own the implementation and maintenance of web tracking and tagging solutions to ensure accurate data collection across digital platforms.

Responsibilities

• Deploy and configure Adobe Launch tags across multiple digital properties.
• Develop and maintain data layers in collaboration with developers and analysts.
• Integrate Adobe Launch with marketing platforms including OneTrust, Adobe Analytics, and Google Analytics.
• Conduct QA and testing of tags to validate data capture and reporting accuracy.
• Monitor tag performance and impact on core web vitals to optimize site performance.

Required Skills

• 3+ years of experience in an ecommerce tag management role.
• Expertise in complex tag property implementations using Adobe Launch.
• Proficiency in JavaScript, HTML, and CSS.
• Experience implementing and QA-ing marketing pixels.
• Experience with data layers and API integrations.
• Knowledge of Adobe Analytics and Google Analytics.
• Strong understanding of naming conventions and tagging architecture.

Preferred Skills

• Experience with server-side tagging, CDP, Adobe Journey Analytics, or Web SDK.
• Familiarity with Tealium iQ, Google Tag Manager, or JIRA.

Key Skills

Education

Any Graduate