Description

You will drive data-driven optimization through deep analysis of website performance and user behavior.

Responsibilities

• Publish and maintain standard website performance dashboards and scorecard reports.
• Analyze site visitor behavior to identify and prioritize optimization opportunities based on value and effort.
• Assist in reporting and analysis for A/B testing focused on conversion rate optimization.
• Coordinate with technical teams to ensure accurate web analytics implementation across acquisition channels.
• Monitor customer behavior to detect issues, determine root causes, and assist in resolution.

Required Skills

• 4+ years of corporate experience in Marketing Analytics, Business Analytics, or a related field.
• Expertise in Adobe, Google Analytics 360, Adobe Test & Target, or Optimizely.
• Proficiency in SQL for working with large and complex databases.
• Strong experience in Microsoft Excel or Tableau for data manipulation and visualization.
• Experience with experimental design, statistical analysis, and data science methodologies.
• Knowledge of digital marketing channel analysis including PPC, SEO, Display, and Social.
• Understanding of sales and marketing psychology, ROI, and testing methodologies.
• Bachelor's degree in a quantitative discipline such as Computer Science, Engineering, Economics, Statistics, MIS, Mathematics, or Business.

Preferred Skills

• Background supporting E-Commerce sites or corporations.

Key Skills

Education

Any Graduate