Description

You will lead web analytics implementations and transform complex data into actionable business insights.

This role is on-site.

Responsibilities

• Design, implement, and QA 1st and 2nd party tracking solutions using Google Tag Manager, Tealium iQ, and Adobe Launch.
• Configure enhanced eCommerce tracking via data layers and tag management systems.
• Develop segmentation, marketing funnels, and customer journey maps to identify user pain points.
• Extract and transform web analytics data into strategic insights to drive business outcomes and CRO.
• Lead client conversations to define requirements and create Business Requirement Documents (BRD).

Required Skills

• 10+ years of experience in web analytics and data analysis.
• Expertise in Google Analytics 4 and Adobe Analytics stacks.
• Proficiency with Tag Management Systems including Google Tag Manager, Tealium iQ, and Adobe Launch.
• Strong technical knowledge of SQL, Google BigQuery, and Python.
• Ability to design custom data layer JSON objects and work with JavaScript (Vue and React frameworks).
• Familiarity with HTML and CSS for DOM scraping-based tracking.
• Advanced statistical skills for hypothesis generation and detailed data testing.
• Experience integrating offline CRM data with online web analytics.
• Understanding of ad-serving technology, attribution modeling, and media campaign analysis.

Key Skills

Education

Any Graduate