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Site Analytics - Senior Associate

Merkle Sokrati

 

Bengaluru, Karnataka, India

Posted On: 15 days ago
Experience: 5+ years
Availability: Onsite
Openings: 1
Category: Senior Associate
Tenure: No Preference/Any
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Description

You will manage web measurement and audience platform implementations, focusing on data integration via Customer Data Platforms (CDP) and Data Management Platforms (DMP).

This role is on-site.

Responsibilities

  • Lead technical problem-solving and mentorship on technical and business knowledge.
  • Consult on the integration of measurement solutions using CDPs and DMPs.
  • Resolve customer inquiries ranging from basic education to complex technical operations.
  • Maintain and upkeep client technical specifications.
  • Evaluate new tools for web analytics, data management, optimization, tag management, and reporting.

Required Skills

  • 5+ years of experience in site analytics or marketing technology implementation.
  • Expertise in Adobe Analytics and Google Analytics.
  • Hands-on experience with Adobe Experience Platform (AEP).
  • Proficiency with Tealium and Data Management Platforms (DMP).
  • Deep understanding of tag management and audience platforms.
  • Ability to translate complex data into concise, actionable information.

Preferred Skills

  • Any Graduate degree.

Education

Any Graduate

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