Social Media Content Creation Specialist

You will own end-to-end content creation for Coffee Mate across TikTok and Instagram, blending graphic design with video production.

Responsibilities

• Design, produce, edit, and copywrite static and lo-fi lifestyle video content for social platforms.
• Perform social listening to identify trends and opportunities that drive brand engagement and relevancy.
• Generate and pitch creative concepts that align with brand strategy and target Gen-Z and younger Millennial consumers.
• Serve as on-camera talent when needed, delivering energetic and engaging video content.
• Analyze content performance metrics to optimize strategies for reach, followers, and engagement.

Required Skills

• 1-3 years of experience in content creation and social media management for a brand.
• Proficiency in Adobe Photoshop and Illustrator for graphic design.
• Experience with Canva Pro for digital design assets.
• Video editing skills using InShot and CapCut.
• Deep understanding of TikTok and Instagram platforms, formats, and algorithm trends.
• Ability to synthesize data to inform creative content decisions.
• Strong written and verbal communication skills for cross-functional collaboration.

Preferred Skills

• Experience using social listening and publishing tools.
• Previous work with large brands and partner agencies.