Description

You will execute and maintain an enterprise-wide social presence through strategic platform management and content development.

Responsibilities

• Implement multi-year strategic plans to maximize brand awareness and align with enterprise goals.
• Manage paid social advertising programs, including budget maintenance for platforms and vendors.
• Develop content strategies and editorial calendars for Facebook, Twitter, Instagram, YouTube, Pinterest, and LinkedIn.
• Enforce social governance policies and contribute to corporate social media training modules.
• Analyze social intelligence, listening data, and performance metrics to provide actionable insights to executive leaders.
• Collaborate with third-party vendors, agencies, and internal stakeholders to optimize social media management systems and tools.

Required Skills

• 5+ years of experience in social media strategy or digital marketing.
• Proficiency with Facebook, Twitter, Instagram, YouTube, and Pinterest.
• Experience managing platform-specific features including Stories, livestreaming, and platform takeover strategies.
• Knowledge of Social Media Management Systems (SMMS) and social listening tools.
• Experience managing paid social advertising budgets and vendor relationships.
• Ability to develop social governance policies and rules of engagement.
• Bachelor's degree.

Key Skills

Education

Bachelor's degree