Description

Job Responsibilities: 

Design and implement full-scale marketing automation workflows in Salesforce Marketing Cloud, enabling consistent lead capture, nurturing, tracking, and reporting across all lifecycle stages. Develop targeted audience segmentation strategies using CRM attributes, behavioral data, and SQLbased Data Extensions to improve campaign personalization and performance. Enable dynamic, multi-channel campaign delivery by leveraging deep knowledge of HTML/CSS for email, AMP script, and SFMC scripting languages.

Optimize performance through data-driven insights, campaign analysis, and iterative improvements based on engagement metrics and stakeholder feedback. Master’s degree in Science, Technology, or Engineering (any); Computer Applications is required

Key Skills

Education

Any Graduate