Description

 TOP 3 REQUIRED SKILLS

• 5+ years of experience as a Solution Architect or senior technical CRM role with deep Salesforce Marketing Cloud (SFMC) expertise.
• Expert-level proficiency in core SFMC modules (Journey Builder, Automation Studio, Email Studio, Contact Builder, Data Extensions).
• Strong hands-on scripting ability in AMPScript and SQL (working knowledge of SSJS is a plus).

ADDITIONAL DESIRED SKILLS

• Experience working with SFMC APIs and integrations (CDPs, mobile push, data warehouses).
• Project management and stakeholder communication skills in a fast-paced environment.
• Knowledge of data modeling, audience segmentation, and email compliance/privacy laws (CAN-SPAM, GDPR, CCPA).
• SFMC Certification (Marketing Cloud Developer or Consultant) and experience in streaming/subscription/D2C.

Job Responsibilities

• Own the day-to-day operational health of all SFMC campaigns, automations, and journeys (monitoring sends, data flows, and triggers).
• Architect, build, and deploy new automations, triggered journeys, and personalized customer experiences in Journey Builder and Automation Studio using AMPScript, SQL, and SSJS.
• Act as primary technical project manager across multiple simultaneous requests from CRM, Retention, Product, Data, and Creative teams.
• Design, build, and maintain a scalable data model within SFMC (Contact Builder, Data Extensions, Audience Builder) partnering with Data Engineering.
• Serve as technical escalation point for integration issues between SFMC and adjacent platforms (Marketing Cloud Connect, APIs, mobile push providers, CDPs).
• Establish and document technical standards, build patterns, and QA protocols for SFMC development

Key Skills

Education

Bachelor's degree