Description

You will deliver analysis aligned with client business objectives and maintain performance targets through technical implementation and strategic consulting.

Responsibilities

  • Develop tracking and tagging strategies to evaluate business goals across multiple teams.
  • Consult on web analytics platform selection, implementation, and remediation projects.
  • Install and configure web analytics services including Google Analytics and Adobe Marketing Cloud.
  • Manage site tag implementation, custom rules development, and data layer analysis using Google Tag Manager or Adobe Launch.
  • Create implementation documentation for developers detailing page code requirements and data layer specifications.
  • Perform quality assurance testing on all tracking implementations.
  • Conduct platform training and knowledge sharing for clients and internal project teams.

Required Skills

  • 5+ years of experience in web analytics and implementation.
  • Google Analytics.
  • Adobe Marketing Cloud.
  • Google Tag Manager.
  • Adobe Launch.
  • Experience with data layer elements and custom rule development.
  • Ability to write technical documentation for developer teams.
  • Any Graduate degree.

Key Skills
Education

Any Graduate

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