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Merkle Sokrati Logo
Sr Analyst

Merkle Sokrati

 

Mumbai, Maharashtra, India

Posted On: 15 days ago
Experience: 5+ years
Availability: Hybrid
Openings: 1
Category: Analyst
Tenure: No Preference/Any
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Description

You will deliver analysis aligned with client business objectives and maintain performance targets through technical implementation and strategic consulting.

This role is on-site.

Responsibilities

  • Develop tracking and tagging strategies to evaluate business goals across multiple teams.
  • Consult on web analytics platform selection, implementation, and remediation projects.
  • Install and configure web analytics services including Google Analytics and Adobe Marketing Cloud.
  • Manage site tag implementation, custom rule development, and data layer analysis using Google Tag Manager or Adobe Launch.
  • Perform quality assurance testing on all tracking implementations and create implementation documentation for developers.

Required Skills

  • 5+ years of experience in web analytics and implementation.
  • Proficiency with Google Analytics.
  • Proficiency with Adobe Marketing Cloud.
  • Proficiency with Google Tag Manager.
  • Proficiency with Adobe Launch.
  • Experience with data layer elements and custom rule development.
  • Ability to write technical documentation for developer teams.

Preferred Skills

  • Any Graduate degree.

Education

Any Graduate

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