Description

You will manage digital data collection infrastructure and implement advanced tracking solutions across the digital ecosystem.

Responsibilities

• Develop and maintain tagging solutions using AEP Data Collection, GTM, or other tag management tools.
• Design and execute data collection strategies and tagging standards to ensure scalable and consistent data capture.
• Conduct thorough testing and debugging of tag deployments to maintain data integrity and performance.
• Manage and publish workflows involving multiple libraries within AEP Data Collection.
• Collaborate with front-end developers, UX, and product teams to align on data layer and EDDL requirements.
• Enforce data collection best practices, including adherence to GDPR and CCPA privacy requirements.

Required Skills

• 7+ years of experience in Data Analytics Development.
• Hands-on experience with AEP Data Collection (Adobe Launch), GTM, or Tealium.
• Expertise in Adobe Analytics, CJA, and CDP implementations.
• Proficiency in JavaScript and front-end development.
• Experience with Google Analytics and tag management architecture.
• Knowledge of event-driven analytics, including EDDL and AdobeDataLayer.
• Ability to gather requirements and integrate Adobe tools with other applications.
• Strong understanding of tag governance processes.

Preferred Skills

• Experience managing tag properties and rules for multiple domains.

Key Skills

Education

Any Graduate