Description

Lead digital experience analytics and personalization strategy implementation using Adobe tools.

This role is on-site.

Responsibilities

• Build Web Analytics KPIs and configure Adobe Analytics, Adobe Launch, and GTM.
• Design and optimize personalized digital experiences across web and mobile using Adobe Target.
• Develop A/B tests, multivariate tests, and segmentation strategies to improve conversion rates.
• Analyze user behavior data to identify optimization opportunities.
• Collaborate with marketing, design, and development teams to execute campaigns.

Required Skills

• 5+ years of experience in data analytics or digital optimization.
• Expertise in Adobe Target, Adobe Audience Manager, and Adobe Launch.
• Hands-on experience with tag management tools such as GTM or Tealium.
• Proficiency in building Web Analytics KPIs and technical measurement frameworks.
• Working knowledge of basic JavaScript, HTML, and CSS.
• Advanced proficiency in MS Office, specifically Excel and PowerPoint.

Preferred Skills

• Any Graduate degree.

Key Skills

Education

Any Graduate