Description

Key Responsibilities

Solution Architecture & Strategy

• Design and implement scalable Marketo architecture aligned with business goals.
• Develop integration strategies with CRM (Salesforce/Dynamics), CMS (AEM), and other Martech platforms.
• Establish data governance, lead scoring, and revenue cycle models.

Campaign Management & Execution

• Build and manage campaigns, workflows, landing pages, and forms in Marketo.
• Oversee A/B testing, segmentation, and personalization strategies.
• Ensure compliance with email deliverability and data privacy standards.

Technical Leadership & Optimization

• Customize Marketo using APIs, custom objects, and advanced configurations.
• Conduct audits and performance reviews to optimize system efficiency.
• Provide technical guidance and best practices to marketing and sales teams.

Reporting & Analytics

• Develop dashboards and reporting frameworks for campaign performance.
• Analyze data to improve lead nurturing and conversion strategies.

Required Qualifications

Experience:

• 9+ years in marketing automation, with at least 3+ years in Marketo architecture and leadership roles.

Skills:

• Expertise in Marketo configuration, API integrations, and CRM systems.
• Strong understanding of lead lifecycle, scoring, and nurturing.
• Proficiency in data governance and marketing analytics.

Certifications:

• Marketo Certified Solutions Architect or Expert preferred.

Preferred Skills

• Experience with Adobe Experience Manager (AEM) and Salesforce CRM.
• Knowledge of HTML/CSS for email and landing page customization.
• Strong communication and stakeholder management skills

Key Skills

Education

Bachelor's degree