Description

Drive website optimization and visitor behavior insights through advanced data analysis and reporting.

Responsibilities

• Publish and maintain standard website performance dashboards and scorecard reports.
• Analyze site visitor behavior to identify and prioritize optimization opportunities based on value and effort.
• Assist in A/B testing analysis and reporting focused on conversion rate optimization.
• Coordinate with technical teams to ensure accurate web analytics implementation across acquisition channels.
• Monitor customer behavior to detect issues, determine root causes, and resolve errors.

Required Skills

• 4+ years of corporate experience in Marketing Analytics, Business Analytics, or a related field.
• Expertise in leading web analytics and optimization tools such as Adobe/Omniture/Site Catalyst, Google Analytics 360, Adobe Test & Target, or Optimizely.
• Strong experience with SQL for working with large, complex databases.
• Proficiency in Microsoft Excel or Tableau for data manipulation and visualization.
• Experience with experimental design, statistical analysis, and data science methodologies.
• Deep understanding of customer behavior, sales/marketing psychology, ROI, and testing methodologies.
• Knowledge of digital marketing channel analysis including PPC, SEO, Display, and Social.

Preferred Skills

• Background supporting E-Commerce sites or corporations.

Key Skills

Education

ANY GRADUATE