← Back to jobs
Sr Digital Analyst
San Francisco, CA, USA
Related Jobs
No related jobs found
Description
Produce Weekly Performance & Personalization Reporting:
o Generate KPI dashboards and recurring reports focused on personalization performance, including exposure, engagement, conversion, and repeat behavior. Ensure reporting includes business context, clear insights, and implications for scale or optimization.
Respond to Ad-Hoc Personalization Analysis Requests:
o Provide timely and accurate analysis for brand leads, technology partners, and Marketing teams related to audience targeting, personalized experiences, and customer behavior trends.
Proactively Develop Insight-Driven Analysis:
o Conduct ongoing analysis of personalized site experiences, including audience segmentation, frequency, recency, and behavioral cohorts. Translate findings into actionable recommendations, not just descriptive metrics.
Collaborate on Personalization Strategy & Execution:
o Work closely with the eCommerce VP, marketing, and brand partners to identify opportunities for onsite and lifecycle personalization. Support prioritization decisions and drive alignment across stakeholders using data-backed insights.
Lead Measurement for Personalization & Testing:
o Design and analyze A/B, MVT, and holdout-based tests for personalized experiences. Evaluate incremental lift, downstream behavior, and durability of impact beyond the initial session.
Develop Advanced Analytics & Lifecycle Reporting:
o Use SQL and analytics tools to pull user-level data from the Customer Data Warehouse (CDW) to answer complex questions around personalization effectiveness, repeat purchase behavior, and long-term value.
Ensure Data Quality & Measurement Integrity:
o Partner with IT, analytics engineering, and site teams to validate tagging and data capture for personalization impressions, exposures, and outcomes to ensure accurate incrementality measurement.
Collaborate Across Teams to Drive Action:
• Build strong relationships with eCommerce management, CRM, Marketing, and Technology teams to ensure insights lead to tangible improvements in personalized customer experiences.
Must haves (NON-NEGOTIABLES):
o 4+ years of experience in e-commerce or digital analytics, with demonstrated impact in personalization, testing, or lifecycle analysis.
o 2+ years of hands-on experience with web analytics platforms, with strong preference for Adobe Analytics. Experience with additional tools (e.g., Google Analytics, Amplitude) is also valuable.
o Experience measuring and analyzing personalized experiences, audience segmentation, and customer-level behavior across sessions and channels.
o Strong SQL skills and experience working with customer-level data in a data warehouse environment.
o Advanced Excel skills, including complex data manipulation, pivot tables, and data visualization for executive-level reporting.
o Strong business acumen with a deep understanding of e-commerce dynamics, customer behavior, and conversion optimization.
o Proven ability to clearly communicate complex analytical findings to Manager- and Director-level stakeholders, translating data into actionable recommendations.
o Exceptional attention to detail and organizational skills, with the ability to manage multiple initiatives and timelines simultaneously.
o A curious, strategic mindset with the ability to proactively identify personalization opportunities and optimization strategies.
o Demonstrated experience leading analysis for A/B, MVT, and personalization testing, with a focus on incremental and long-term impact.
o Highly collaborative with excellent verbal and written communication skills, able to influence both technical and non-technical partners.
o Strong critical thinking skills, with the confidence to challenge assumptions and advocate for data-driven personalization strategies that improve the customer experience
Education
Bachelor's degree
Related Jobs
No related jobs found
Explore More Jobs
← Back to jobs