Description

You will own the production of performance and personalization reporting, translating complex data into actionable business insights.

This role is on-site.

Responsibilities

• Generate KPI dashboards and recurring reports on personalization performance, including exposure, engagement, and conversion metrics.
• Conduct ad-hoc analysis for brand leads and marketing teams regarding audience targeting and customer behavior trends.
• Design and analyze A/B, MVT, and holdout-based tests to evaluate incremental lift and long-term impact of personalized experiences.
• Use SQL to extract user-level data from the Customer Data Warehouse for complex lifecycle and personalization effectiveness analysis.
• Partner with IT and analytics engineering to validate tagging, data capture, and measurement integrity for personalization initiatives.

Required Skills

• 4+ years of experience in e-commerce or digital analytics, with specific focus on personalization or lifecycle analysis.
• 2+ years of hands-on experience with web analytics platforms, specifically Adobe Analytics.
• Strong SQL skills for querying customer-level data in a data warehouse environment.
• Advanced Excel proficiency, including complex data manipulation, pivot tables, and executive-level visualization.
• Experience measuring personalized experiences, audience segmentation, and cross-session customer behavior.
• Proven ability to lead A/B and MVT testing with a focus on incrementality and downstream impact.
• Strong business acumen with a deep understanding of e-commerce dynamics and conversion optimization.
• Excellent communication skills to translate complex analytical findings for Manager- and Director-level stakeholders.

Preferred Skills

• Experience with Google Analytics or Amplitude.
• Background in CRM or Marketing technology collaboration.

Key Skills

Education

Bachelor's degree