Description

You will manage complex analytics tagging implementations and provide deep data insights to stakeholders.

Responsibilities

• Maintain complex analytics tagging implementations and future enhancements using Google Tag Manager.
• Implement new analytics scripts, custom tracking, and data layers using tag management software.
• Configure Google Analytics 4 event tracking, custom dimensions, metrics, and goals.
• Develop custom integrations between disparate data sets and software systems for data warehousing.
• Perform comprehensive analytics audits and develop advanced analysis using Tableau.

Required Skills

• Expertise in Google Tag Manager (GTM), including custom tags, triggers, macros, and data layers.
• Advanced knowledge of Google Analytics 4 (GA4) and Site Improve, including API usage.
• Proficiency in JavaScript (JS) for digital analytics software implementation.
• Experience with JSON and/or XML for utilizing digital analytics APIs.
• Strong SQL, R, and Python skills.
• Experience with Tableau (1+ years).
• Expertise in SEO, Google Search Console, Google Trends, Google Publisher, and Google AdWords APIs.
• Experience with ETL software, data modeling, and big data analysis.
• Knowledge of A/B and multivariate testing using GTM for custom experiments.

Preferred Skills

• Experience with quantitative and qualitative analysis, including regression models and statistical processes.

Key Skills

Education

Any graduate