Description

Lead digital strategy and manage external website initiatives, applications, and user experiences.

This role is on-site.

Responsibilities

• Drive digital strategy and project objectives for external websites and applications.
• Conduct discovery sessions to interpret digital needs, KPIs, and user journeys.
• Manage content updates and ensure adherence to legal, brand, and design standards.
• Collaborate with project managers, writers, and agencies to develop experience designs.
• Facilitate continuous improvement through stand-ups and status reporting.

Required Skills

• 10+ years of experience in digital marketing, leading creative and technical projects.
• Working knowledge of Adobe Experience Manager (AEM) and web CMS.
• Proficiency in SEO and web metrics analysis.
• Expertise in applying design standards and digital style guides for brand consistency.
• Strong skills in digital marketing and content creation.
• Ability to perform journey mapping and build user knowledge databases.
• Bachelor's degree in digital communications, multimedia, or related discipline.

Preferred Skills

• Experience managing third-party agency relationships.
• Knowledge of cross-channel integration strategies.

Key Skills

Education

Bachelor's Degree