4-6 years of experience in product management, preferably within CRM, Lifecycle marketing or customer engagement platforms – with a track record of owning product roadmaps.
Familiarity with CRM concepts such as customer segmentation, lifecycle/journey orchestration, personalization and campaign automation across Email, SMS, In-app, push.
Experience with Agile methodologies and project management tools (e.g., Jira, Trello).
Proficiency with product operations tools relevant to CRM - including campaign analytics, customer data platforms (CDPs), marketing automation tools, and internal knowledge/documentation management (e.g. Confluence) is highly desirable.
Key Traits and Skills:
Analytical Ability: Strong analytical skills with the ability to synthesize trends in data and make informed decisions.
Problem-Solving Skills: Excellent problem-solving abilities, with a proactive approach to identifying and addressing challenges.
Communication: Strong verbal and written communication skills, with the ability to convey complex ideas clearly and concisely.
Collaboration: Ability to work effectively in a cross-functional team environment.
Attention to Detail: High attention to detail, ensuring accuracy and quality in all deliverables.
Technical Acumen: Working knowledge of CRM and lifecycle marketing platforms, including customer data platforms, journey orchestration and campaign automation.
Operational Excellence: Experience in optimizing workflows and processes to improve efficiency