Description

• Product Strategy: Own product marketing leadership for current and future AI innovations across Acrobat, bringing deep fluency across AI capabilities, customer workflows, and the competitive landscape.
• Roadmap Influence: Partner closely with Product and Design to inform prioritization and roadmap direction, influencing decisions that scale new creation and consumption modalities.
• Value Proposition: Define research validated value propositions and develop persona led hero use cases that anchor positioning and storytelling for AI powered Acrobat workflows.
• Customer Validation: Lead internal and external user validation ahead of GA, translating qualitative insights into refinements across both product experiences and overall narrative.
• Go to Market Strategy and Execution: Lead net new, end to end AI product launches and own value led monthly releases, enabling cross functional teams through demos, walkthroughs, and GA readiness across all marketing assets.
• Launch Impact: Set success metrics and performance targets with Analytics, tracking adoption, engagement, and business impact to inform ongoing product and GTM optimization as well as executive-level recommendations for prioritization.

What You'll Need to Succeed:

• 7+ years of Product Marketing experience, with a proven track record of leading complex, 1→N product launches from strategy through execution.
• Demonstrated success defining strategy for a distinct audience segment or growth business, including shaping positioning, GTM, and adoption at scale.
• Experience driving growth strategies within scaled consumer or hybrid consumer/SaaS businesses.
• Strong customer and market intuition, with the ability to deeply understand user behaviors, evolving needs, and emerging trends that inform product and narrative decisions.
• Exceptional positioning and storytelling skills, translating sophisticated product innovations into clear, differentiated, customer led value.

Education:

• A Bachelor's degree in business or marketing is required with a proven track record of successful product launches

Key Skills

Education

Bachelor's degree