Description

You will lead product marketing strategies to drive market positioning and successful product launches.

Responsibilities

• Develop persuasive messaging, positioning frameworks, and value propositions by analyzing target persona use cases and workflows.
• Manage large-scale launch and relaunch programs, collaborating with marketing leads to ensure cohesive execution and alignment with brand campaigns.
• Execute go-to-market plans for new products and sales programs, including identifying target segments and crafting messaging.
• Partner with Sales, Customer Success, and Enablement teams to create educational content, sales plays, and collateral to support revenue goals.
• Conduct in-depth competitive analyses and market research to identify opportunities and mitigate market threats.
• Monitor launch performance and industry trends to provide actionable insights and refine product roadmaps.

Required Skills

• 6+ years of B2B product marketing experience, preferably in SaaS or financial services.
• Bachelor’s degree.
• Proven track record of leading effective product launch and relaunch programs.
• Strong analytical skills with the ability to extract data-driven insights and present them to internal audiences.
• Proficiency with Salesforce and Tableau.
• Exceptional written and verbal communication skills for creating internal and customer-facing content.
• Ability to manage multiple projects simultaneously while maintaining high attention to detail.
• Experience working cross-functionally to align product priorities and messaging.
• Ability to work through ambiguity and solve problems in a dynamic environment.

Preferred Skills

• Experience in financial services, specifically asset or portfolio management.
• Experience with Marketo.

Key Skills

Education

Bachelor's degree