Description

Lead product marketing strategies to drive market positioning and successful product launches.

This role is on-site.

Responsibilities

• Develop persuasive messaging, positioning frameworks, and value propositions by analyzing target persona use cases.
• Manage large-scale launch and relaunch programs, collaborating with marketing leads for cohesive execution.
• Execute go-to-market plans for new products, identifying target segments and crafting messaging.
• Partner with Sales, Customer Success, and Enablement teams to create educational content and sales collateral.
• Conduct competitive analyses and market research to identify opportunities and mitigate threats.

Required Skills

• 6+ years of B2B product marketing experience, preferably in SaaS or financial services.
• Bachelor’s degree.
• Proven track record of leading effective product launch and relaunch programs.
• Strong analytical skills with the ability to extract data-driven insights.
• Proficiency with Salesforce and Tableau.
• Exceptional written and verbal communication skills for internal and customer-facing content.
• Ability to manage multiple projects simultaneously with high attention to detail.
• Experience working cross-functionally to align product priorities and messaging.

Preferred Skills

• Experience in financial services, specifically asset or portfolio management.
• Experience with Marketo.

Key Skills

Education

Bachelor's degree