Description

You will analyze complex challenges to define requirements and drive actionable next steps for MarTech solutions.

Responsibilities

• Gather and document business requirements for MarTech solutions by collaborating with marketing, product, and technology teams.
• Analyze complex marketing workflows, translating them into functional and technical specifications, defining data flows and integration points.
• Support platform evaluations, capability assessments, and solution recommendations across the MarTech stack.
• Partner with architects and developers to ensure solution alignment with business goals, participating in design reviews and UAT.
• Act as a liaison between marketing, IT, and vendor teams, facilitating workshops and providing clear reporting on progress and risks.

Required Skills

• 8 to 10 years of experience as a Business Analyst, preferably in marketing technology or digital transformation.
• Strong understanding of MarTech platforms, data models, and campaign operations.
• Experience defining and managing complex requirements across cross-functional teams.
• Knowledge of digital marketing tools, including SEO, SEM, email marketing, and PPC.
• Knowledge on content strategy and execution, covering social media.
• Excellent analytical, documentation, and communication skills.
• Understanding of web analytics and key metrics (e.g., bounce rate, CPA, CPC).
• Familiarity with Agile/Scrum methodologies and tools like Jira and Confluence.

Key Skills

Education

Any Gradute