Description

Bridge the gap between business stakeholders and technical teams within the AdTech domain. Own the translation of business requirements into detailed technical specifications and user stories.

Responsibilities

• Translate business requirements into detailed technical specifications, user stories, and acceptance criteria.
• Document BRDs, FRDs, and use cases to guide development teams through the build phase.
• Analyze workflows and data flows within the AdTech ecosystem to identify optimization opportunities.
• Collaborate with developers, architects, and QA to ensure solutions meet business requirements and industry standards.
• Support end-to-end testing, user acceptance testing (UAT), and post-implementation reviews.

Required Skills

• Minimum 5 years of experience as a Business Analyst or Technical Business Analyst focused on AdTech.
• In-depth knowledge of DSPs, SSPs, DMPs, ad servers, and programmatic advertising technologies.
• Proficiency with Jira, Confluence, Atlassian R4J, Rally, Lucidchart, Balsamiq, and MS Visio.
• Hands-on experience with SQL and Python for data analysis and validation.
• Strong documentation skills for producing BRDs, FRDs, and use cases.
• Understanding of digital advertising concepts including ad targeting, attribution modelling, and audience segmentation.
• Experience with Agile methodologies and Scrum frameworks.

Preferred Skills

• MBA degree.

Key Skills

Education

ANY GRADUATE