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Technical CRM Executive

Publicis Groupe

 

Kuala Lumpur, Malaysia

Posted On: 30+ days ago
Experience: 5+ years
Availability: Hybrid
Openings: 1
Category: Technical CRM Executive
Tenure: No Preference/Any
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Description

Manage and execute cross-channel marketing programs using CRM platforms and vendor technologies. You will own the lifecycle of email, SMS, and push notification campaigns from development to production.

Responsibilities

  • Execute cross-channel marketing communications including email, SMS, and push notifications.
  • Perform quality control on test cases for outgoing messages to ensure compliance and accuracy.
  • Administer CRM platforms and maintain customizations to ensure stable service delivery.
  • Collaborate with internal teams to activate CRM journeys and monitor key performance indicators.
  • Support debugging, monitoring, and control during production, go-live, and post-launch phases.

Required Skills

  • 3 to 5 years of experience in advertising or direct marketing environments with data-oriented responsibilities.
  • Proficiency in technical HTML and CSS execution for EDMs.
  • Experience building EDMs and managing creative source assets for CRM compliance.
  • Knowledge of email marketing best practices, databases, and segmentation.
  • Experience working in Agile teams and iterative project environments.
  • Familiarity with deployment strategies involving staging, testing, and production environments.
  • Proficiency with Microsoft business applications including Word, Excel, and PowerPoint.
  • Any Graduate degree or diploma in a related field.

Education

Any Graduate

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