Description

You will lead digital marketing programs with a technical focus on analytics, SEO, and paid acquisition.

Responsibilities

• Develop and implement SEO and PPC strategies to increase brand visibility and website traffic.
• Execute A/B testing frameworks for content and campaigns to improve rankings and ROI.
• Analyze performance data and build analytics dashboards to track KPIs and consumer trends.
• Design and optimize retargeting ads using Facebook and AdWords to improve visitor conversion.
• Manage social media, email marketing, and affiliate marketing campaigns to drive engagement and revenue.

Required Skills

• 8-10 years of experience in marketing or data-driven roles.
• Expertise in Google Marketing Platform (GMP), GA4, and Google Tag Manager (GTM).
• Strong background in SEO, keyword research, and conversion funnel optimization.
• Proven experience in Pay Per Click (PPC) analysis and Google Ads management.
• Experience with marketing automation systems such as Marketo.
• Proficiency using Salesforce or similar CRM platforms.
• Ability to use tools like Hotjar and Siteimprove for user experience optimization.
• Demonstrated skill in market research and competitor activity monitoring.

Preferred Skills

• Experience managing large-scale email marketing strategies based on user engagement.
• Background in launching new product campaigns and holistic paid acquisition strategies.

Key Skills

Education

Batchelor's