Description

You will manage the end-to-end analytics lifecycle to support business requirements.

Responsibilities

• Execute the full analytics lifecycle, from initial business questionnaires and BRD creation to report suite setup and configuration.
• Develop Data Capture Plans and perform variable mapping to ensure accurate data collection.
• Perform pre- and post-production validation and debugging of tags using Fiddler or Charles Proxy.
• Create and update processing rules, segments, calculated metrics, and classification rules.
• Build dashboards in Workspace to track key performance indicators and metrics.

Required Skills

• 4+ years of experience in mobile and web analytics.
• Hands-on experience with Adobe Analytics.
• Proficiency in tag debugging using Charles Proxy or Fiddler.
• Experience with tag implementation and validation.
• Ability to translate business needs into technical requirements and BRDs.
• Strong understanding of analytics KPIs and metrics.
• Ability to work both independently and within a team.

Key Skills

Education

Any Graduate