Description

You will drive ecommerce optimization through quantitative consulting and data-driven marketing decisions.

Responsibilities

• Perform in-depth analysis of e-metrics to provide recommendations for improving online experience and sales performance.
• Conduct research and predictive modeling to support online marketing strategies.
• Develop and analyze testing routines for key website experiences.
• Monitor and analyze the effectiveness of new features, website changes, and marketing campaigns.
• Manage the production and distribution of regular reports and ensure website tracking accuracy.
• Collaborate with marketing, operations, and finance teams to establish benchmarks and metrics.

Required Skills

• 5+ years of experience in marketing analytics or web analytics within a direct marketing environment.
• Expertise in Omniture/Site Catalyst.
• Proficiency with Google Analytics.
• Advanced knowledge and capabilities in Excel.
• Intermediate experience with MS Access and PowerPoint.
• Experience using Hitbox or Site Catalyst for data mining and insight generation.
• Bachelor's degree required, with a preference for Statistics, Computer Science, Mathematics, or Market Research.

Key Skills

Education

Any Graduate